Seven days of conversation about Sherrod Brown and Jon Husted, split between posts that can be placed in Ohio and posts from the rest of the country. Ohio itself is almost silent on this race. The state's two in-state cells hold 38 stored documents each, and everything that moves the numbers happens somewhere else.
TOTAL VOLUMEPosts, articles and comments across all geographies. Only 12% of the U.S. portion is original writing; the rest is reposts and replies.
+27.4
HUSTED, NATIONALNet sentiment outside Ohio. +48.3 on posts naming him alone.
-49.3
BROWN, NATIONALNet sentiment outside Ohio. -72.5 on posts naming him alone.
31K
BIGGEST DAYSunday, Oct 4. Volume peaks at 31K posts on rally coverage, and it is Husted's best day of the week at +48.5 against Brown at -54.8.
What The Polls Say
Published polling, shown to set context. A poll asks a sample of voters which candidate they intend to support. Everything else on this page measures something different: the balance of positive and negative labeled posts about each candidate in the captured conversation. A candidate can lead the vote and still take the worse of the argument online, and where the two diverge this page explains the conversation, not the electorate.
Siena College · field date Oct 3, 2026 · 616 LV · margin of error 4.5 points
Brown leads the polling average by about 3 points while Husted reads 13 points better inside Ohio and 77 points better nationally, the widest national gap on this page. Brown's in-state 0.0 is an artifact of 19 stored documents each way; under the single-subject test it falls to −42.9.
The Week In One Line
Net sentiment runs on the left axis from −100 to +100. Gold bars carry total daily
volume for both candidates combined; hover any bar for the narratives driving that day. Husted leads on six of seven days. Brown's line never rises above zero and ends the week at its floor.
Husted net sentimentBrown net sentimentTotal posts, articles and comments
Inside Ohio
Both in-state figures sit on tiny bases. Brown's reads exactly zero because his stored documents split 19 against 19.
OHIO
Husted
Ohio
4,300posts
400 positive
310 negative
Hover a segment
1,918 unique authors · 340 original posts
(8% of volume; the rest are reposts and replies).
Sentiment from 710 labeled posts, 16.5% of this slice;
stored sample behind the labels 71 documents.
Top 3 narratives driving sentiment
1
Brown Attacks On Health Insurance
NEGATIVE DRIVER
Brown's own account carries the sharpest in-state criticism of Husted, and it is about health insurers rather than about tenure or association.
Senator Jon Husted is in the pockets of the health insurance companies that are ripping you off.
The strongest in-state material for Husted is expectation rather than approval. A Bowling Green State University poll found a majority expected Republicans to take the seat, and that finding circulated more than any argument for him.
In the BGSU poll, voters were more likely to expect the Republican candidates to win. Fifty-three percent said they believed Husted would win the Senate race.
The same local anger about data centers that helps Brown appears directly against Husted in his own in-state cell, and it is the most hostile material from people identifying as Ohioans.
We don't want you in Ohio. Your data centers are the problem.
1,742 unique authors · 230 original posts
(8% of volume; the rest are reposts and replies).
Sentiment from 380 labeled posts, 12.5% of this slice;
stored sample behind the labels 38 documents.
Top 3 narratives driving sentiment
1
Length Of Service Is The Charge
NEGATIVE DRIVER
What little Ohio says about Brown directly is about how long he has been in office. The framing comes from Husted's own campaign and is repeated almost verbatim by supporters.
He's been in office for 50 years. Can you name one thing that he's done for you to make your life better?
The one Ohio subject with genuine cross-party energy is data center construction and what it does to power bills and land. It appears in Brown's favour because the anger is aimed at Republicans, including among their own voters.
Ohio Republicans have a big problem, and it's called data centers. Even Trump voters are upset about massive data centers.
Brown's in-state cell splits exactly evenly, 19 stored positive documents against 19 negative, which is what produces a reading of 0.0. It is the clearest example on this microsite of a number that looks precise and means almost nothing.
Sherrod Brown has never had a real job. When he entered office, gas was around 36 cents a gallon.
The same week reads differently depending on where you stand. Net sentiment is plotted
from Ohio on the left to the rest of the country on the right; the solid line counts every post
naming a candidate, the dashed line counts only posts that name that candidate and not the other.
All posts naming the candidate
Posts naming that candidate only
-14.7Jon HustedOhio minus national · -48.3 on single-subject posts
Husted reads better nationally than at home, +27.4 against +12.7, and better still at +48.3 once Brown's name is removed. Inside Ohio his figure is built on 71 stored documents and the strongest thing in it is an expectation that he will win rather than a reason he should.
+49.3Sherrod BrownOhio minus national · +29.6 on single-subject posts
Brown's 0.0 inside Ohio is the emptiest number on this microsite: 19 stored documents each way. Under the single-subject test it falls to -42.9, and his national reading falls to -72.5. Both halves are hostile; the in-state figure simply had too little in it to show that.
What each audience actually argues about
Geography, not party. Both columns cover the same week and the same two candidates; what separates them is which arguments actually travel.
IN OHIO
Data Centers, Health Insurers And Not Much Else
Ohio is barely talking about this race. What it does say is about power bills, data center construction and health insurance, and it comes through the two campaigns' own accounts rather than from voters. Both in-state cells are too small to carry a precise figure.
Data center constructionThe one issue with genuine cross-party anger behind it, and it cuts against Husted.
Health insurersBrown's sharpest attack, aimed at Husted's donors rather than his record.
Fifty years in officeHusted's framing of Brown, repeated almost verbatim by supporters.
A race people expect to endThe most circulated in-state item is a poll about who will win, not who should.
REST OF THE U.S.
A Vice President, A Donor And A Power Bill
Nationally the race is loud and one-sided. A vice-presidential visit, a documented donation followed by a vote, and a contested account of who blocked lower electricity costs. The national gap between the two candidates is the widest on the microsite.
The Vance visitThe most circulated item of the week and the driver of Brown's floor.
The Wexner donationThe only claim in the race with specific dates attached.
The ratepayer billBoth sides claim the other blocked lower electricity costs.
The governor who wasn'tHusted is frequently discussed as a subplot of the other Ohio race.
The two columns are not having the same conversation at all. Ohio is quietly annoyed about power bills and data centers; the rest of the country is running a national argument through the state, and the national argument is 49 points harder on Brown.
The Rest Of The Country
Nationally the two diverge sharply: Husted at +27.4 and Brown at -49.3, the widest national gap in any race on this microsite.
NATIONAL
Husted
Rest of United States
47,447posts
5,493 positive
3,131 negative
Hover a segment
26,905 unique authors · 5,141 original posts
(11% of volume; the rest are reposts and replies).
Sentiment from 8,624 labeled posts, 18.2% of this slice;
stored sample behind the labels 1,856 documents.
Top 3 narratives driving sentiment
1
A Donation And A Vote
POSITIVE DRIVER
The most circulated national item in Husted's cells is a specific sequence: a maximum donation from a named donor, followed two months later by a vote against releasing related files. It is the one claim in this race with dates attached.
Republican Sen. Jon Husted took the maximum donation from Epstein co-conspirator Les Wexner. Two months later, Husted voted to kill an amendment forcing the release.
A dispute over who blocked a ratepayer bill runs through the national cells, with each side claiming the other prevented lower electricity costs. It is the clearest policy argument in the race and it reaches both candidates.
Republicans are telling you Democrats blocked a bill to lower your electricity bill. Here's what actually happened on the Senate floor Thursday.
A recurring national thread treats Husted mainly as the Republican who stood aside in the governor's race. The Senate contest is frequently a subplot of the other Ohio race rather than a subject of its own.
Lieutenant governor Jon Husted was widely viewed as the leading Republican likely to become Ohio governor.
18,458 unique authors · 4,286 original posts
(14% of volume; the rest are reposts and replies).
Sentiment from 6,352 labeled posts, 20.3% of this slice;
stored sample behind the labels 1,612 documents.
Top 3 narratives driving sentiment
1
A Vice-Presidential Visit Sets The Tone
NEGATIVE DRIVER
JD Vance campaigned in Ohio and attacked both Brown and Acton in the same speech. The clip was the most circulated item of the week and is the main driver of Brown's -49.3 national figure.
JD Vance attacked Democrats Amy Acton and Sherrod Brown during an Ohio appearance as the GOP hold on the state could slip.
The second national theme is association rather than record: Brown presented as a continuation of the last administration. It requires no specific claim, which is why it repeats so easily.
Sherrod Brown is Biden's best buddy. Has been for decades. Why would we vote for this again?
Student journalism covered how transgender-focused campaign advertising from this race was landing with the people it describes. It is among the few national items about the race's own conduct rather than its personalities.
Democrat Sherrod Brown and Republican Jon Husted are locked in a bitter race for Ohio's open seat.
This page is the product of two different kinds of work. One half is data that no public API makes available; the other half is judgment about what the data does and does not support.
What Quid made possible
None of the following could be assembled from public endpoints inside a week.
A race its own state ignores31K in-state posts against 79K national, separated cleanly, which is what makes the asymmetry measurable.
Sentiment aimed at the personEach candidate is defined once, centrally, with primary-term targeting.
The single-subject re-runThe test that turned an apparent 0.0 into -42.9 and showed the in-state reading was borrowed.
Stored evidence per cellNineteen documents each way, which is the only reason the 0.0 could be identified as an artifact.
What Claude was responsible for
The data does not interpret itself, and it arrives with traps in it.
Refusing to report 0.0 as balanceAn even split of 38 documents is not a neutral electorate. The page says what it actually is.
Leading with the single-subject resultBrown's real in-state reading is -42.9, and the page puts that ahead of the headline figure.
Keeping a documented claim separate from an associationA dated donation and vote is a different kind of evidence from "Biden's best buddy", and the page does not blend them.
Noticing what Ohio actually cares aboutData centers barely register nationally but carry real cross-party anger in-state, and that only shows once the halves are split.
Neither half can establish cause. This page measures what was said, how much of it there was, and who said it. It is not a poll, it does not model turnout, and it does not predict the November result.
How to read this
Source. Quid, run against the full-resolution recent index. Each person is defined
by an ad-hoc boolean query with primary: sentiment targeting, so the sentiment is scored
toward that named figure rather than toward the post as a whole.
Window. Oct 3 - Oct 9, 2026, seven complete day buckets. Quid closes its day at 23:00 UTC and
ignores the timezone parameter, so each bucket covers roughly 23 hours of the labeled calendar day.
Net sentiment is (positive − negative) / (positive + negative) × 100, computed on
labeled posts only. Neutral posts are excluded from the meter but counted in the volume figures.
Sentiment coverage. Sentiment labels cover 16 to 18% of Husted's posts and 12 to 20% of Brown's.
The in-state halves are the thinnest paired cells on the microsite. Brown rests on 19 stored positive and 19 negative documents; Husted on 40 and 31. Brown's 0.0 is an artifact of that split, not a finding, and both in-state figures should be read as 'too little to say'.
Classifier attribution is imperfect. In a two-candidate race most posts name both people, and
the classifier sometimes assigns a post's sentiment to the wrong subject, and several posts attacking one
candidate are labeled positive for them. Every soundbite shown here was read and placed against the narrative
it actually supports, but the donut and meter totals are the classifier's unedited output.
Twitter/X counts are projected ×10 from a 10% sample, so volume figures exceed the number of
individually stored documents. Counts and samples are never mixed inside one ratio.
Sensitivity test. 31% of Husted's posts and 39% of Brown's name both candidates, where the classifier can credit sentiment to the wrong one. Re-running every figure on posts that name one
candidate only collapses Brown and lifts Husted. Brown falls from 0.0 to -42.9 inside Ohio and from -49.3 to -72.5 nationally, while Husted rises to +48.3 nationally. Brown's apparently neutral home reading is entirely propped up by posts that also name his opponent.
Volume is amplification, not voices. Only 12% of posts are original; the rest are reposts and replies. Unique-author counts
are shown on every panel and are the better measure of how many people are actually talking.
Link integrity. Every source link on this page was checked for liveness at publication.
Exploratory. Figures may not match Quid's own dashboards exactly. Sentiment is a
measure of how people are talking, not a poll, and nothing here projects a November result.