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Customer intelligence platforms take the guesswork out of the consumer mindset equation. A robust...

Customer Insights: What They Are and How to Use Them

When brands discuss ‘customer insights,’ it conjures visions of intel skillfully extracted from...

Consumer Research: A Secret Weapon for Marketers

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Keeping track of one’s online efforts is great, but meaningless without standards to measure...

Top 15 Customer Intelligence Tools

Customer intelligence (CI) keeps your business moving forward, protects your brand health, and...

How Trend Analysis Works in Marketing

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Social media platforms offer brands a vast pool of consumers ripe for brand communication targeted...

Definition and Examples of Market Intelligence

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years...

The Complete Consumer Behavior Analysis Guide

Consumers are still buying, even with inflation challenges–the juice just needs to be worth the...