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Quid Resource Library
Which Back-to-School Products Broke Through This Year?
Back-to-school season puts very different products in competition for consumer attention. A ...
Q Agent Spotlight: The Patent Insights Agent
Q Agent Spotlight: The Patent Insights Agent Patent data is one of the most underused sources of ...
Is Horror Comfort Now? What the Rise of “Cozy Scary” Says About Consumer Mood
Horror still scares people, but across TikTok and media coverage, another version of the genre is ...
How Niche Trends Become Mainstream Demand
A trend doesn’t become mainstream because everyone suddenly decides they like the same thing. ...
How The Hershey Company Turns Consumer Conversations Into Action With Quid
“ Quid has been essential to our success in understanding consumer sentiment and uncovering ...